Health, fitness & life for gay men.
The concept for Guy originated from two main problems.
In the medical field many primary care physicians aren’t equipped or proactive about serving specific health care risks for their gay male patients. This is often because they either don’t ask or assume their patient’s sexual orientation. This creates a missed intervention point in preventative health care for gay men.
Meanwhile, the editorial of male health and fitness magazines is almost always written in a heteronormative voice, ostracizing their gay readership. The useful tips on nutrition, working out, inspiring articles on people accomplishing great things are all useful for everyone. But, the tips on seducing women and relationship advice from the girl next door creates a growing divide between gay readers and the content.
Guy, as a magazine, closes that divide. It offers nutrition and fitness tips of the same genre, but tailors health and relationship information unique and relevant to gay men, empowering and prompting them to talk to their doctor about health issues unique to them.
The publication went through many iterations of visual direction, color palette, and size as content continued to be curated.
When the full mock-up of the publication was finished, the size no longer felt right in people’s hands. The publication was then redesigned at a larger size for a more immersive experience and underwent several more rounds of revisions.
Laser-cutting the chipboard sleeve.
10” x 14 5/8” trim size
40 pages, self-cover